Browsing by Author "Yavuz, Merve"

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Citation - WoS: 44
Citation - Scopus: 69
Augmented Reality Technology Adoption: Case of a Mobile Application in Turkey
(Elsevier, 2021) Yavuz, Merve; Çorbacıoğlu, Eda; Başoğlu, Ahmet Nuri; Daim, Tuğrul U.; Shaygan, Amir
With the increasing use of smart devices, augmented reality (AR) technology has become widespread in mobile devices. As with user interaction technologies, there are factors affecting the use of applications in mobile augmented reality (MAR) applications. In this study, the factors affecting the use of mobile augmented reality in Turkey are investigated. Although AR and MAR are generally investigated during the research period, “Augment”, the application, was used in the survey and interview parts of the research study. The interview consists of three different parts in addition to a quantitative experimental study. More than hundred variables were obtained from articles and interviews which 22 of them were selected. The results showed that the two most important factors that influence usage of MAR applications are security and privacy. These two are followed by ease of learning, visual quality of the application 3D model, and ease of use in importance, respectively. It is recommended that designers and application developers consider these five variables when designing or developing a MAR application. © 2021 Elsevier Ltd
The Factors That Influence Usage of Mobile Augmented Reality Application
(Izmir Institute of Technology, 2019-07) Yavuz, Merve; Başoğlu, Ahmet Nuri
With the increasing use of smart devices, augmented reality (AR) technology has become widespread in mobile devices. As with user interaction technologies, there are factors affecting the use of applications in mobile augmented reality (MAR) applications. In this research study, the factors which affect the use of mobile augmented reality were investigated. Although AR and MAR were generally investigated during the research period, Augment, the application, was used in the survey and interview part of the research study. The interview, which consists of three different parts, and a quantitative experimental study were conducted. 139 variables were obtained from articles and interviews. As a result of the studies, 22 of these variables were selected. In the study, 47 questions were asked to examine the 22 concepts. In the quantitative experimental study, 146 participants answered questions. The survey data was collected by a web based form. As a result of this study, the most important factor that influences usage of MAR application is security and privacy. The following factors are ease of learning, visual quality of the application 3D model, and ease of use. To sum up, it is recommended that designers, and application developers consider these five variables when designing or developing a MAR application.